I build e‑commerce
.
Fifteen years in.
What I work with.
Most of my time goes to e-commerce platforms. I extend them, harden them, and keep them honest. The list is short on purpose.
Selected projects.
Open-source modules and client builds across Magento, WordPress, Shopify, and Webflow. Case studies coming — for now, source and summaries.
magento2-module-llms-txt
Open-source module that publishes spec-compliant llms.txt for Magento 2 stores, so AI assistants can read the catalog. Built because nothing in the ecosystem did it properly.
Ballzy
Multi-country Magento 2 build connected to a Next.js headless storefront through GraphQL and real-time revalidation. Six languages, five country stores, one codebase.
Miterassa
Magento 2 build for an Estonian electronics retailer. Custom Sony authorized-dealer subsystem routes product and brand data through a parallel storefront layered on the main catalog.
More work
Notes from the work.
Mostly e-commerce engineering, sometimes the meta-work of being a developer for a long time. All posts →
How I work.
Three principles, short enough to live by.
Boring is a feature.
Most production systems fail because someone reached for novelty. I reach for it last. The interesting parts of a project should be the problem, not the stack.
Reading code is the job.
Half of senior engineering is reading other people's plugins, modules, and vendor directories. Write so the next reader — possibly you in a year — has an easier time.
Ship small things often.
A small thing that does one thing well still finds users. Every release is a chance to learn what they actually want — a bigger release is a bigger guess.
Let's build something small.
Open-source contributions, e-commerce consulting, or just hello — I read everything that lands in my inbox.